What is the first step in the IMC Planning Process? Describe the components
What will be an ideal response?
The first step is the analysis of the context, which includes customers, competitors, and communications. Customers that should be examined include current customers, former customers, potential new customers, and the competitors' customers. The second component is the examination of competitors through primary and secondary research. The last component is an examination of the communication used by the firm, by competitors, and in the industry.
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Against your better judgment, you lend $100 to your cousin Manny, who has a reputation for failing to pay back loans. What kind of risk are you taking?
(A) A credit risk (B) A time risk (C) A liquidity risk (D) An inflation rate risk
Which of the following offers a company the best assurance of being paid for exported goods?
A) a letter of credit B) a "piggyback" arrangement C) a swap D) an in-house export organization E) a certified check