Which type of media schedule combines continuous scheduling throughout the year with a flighted schedule during the best sales periods?
a. unremitting
b. vibrating
c. pulsing
d. bursting
Ans: c. pulsing
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Singapore banned the import, manufacture, and sales of chewing gum in the country since wads of gum were making a mess on sidewalks, buses, and subway trains
Violators are subject to severe penalties, and before buying a pack consumers must register their names and addresses. This, according to author William Greider, demonstrates that Singapore's government: A) is harshly autocratic. B) administers a paranoid control over Singaporeans. C) administers a paranoid control over press and politics. D) runs an effective welfare state. E) all of the above
A president trying to gain support for an assault on terrorism would likely use an ________ appeal
A) economic B) efficient C) emotional D) evidential