The textbook says that a central idea should be phrased as an

A. eternal truth.
B. announcement.
C. assertion.
D. opinion.

Answer: C

Communication & Mass Media

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A scientific experiment to show that watching long hours of TV leads to being more fearful of

events in a neighborhood is an example of ________ reasoning. A) deductive B) inductive C) causal D) analogic

Communication & Mass Media

With which type of script does the talent ad-lib a demonstration?

a. A/V format b. goal-directed script c. fact sheet d. show format e. partial A/V script

Communication & Mass Media