In the context of the BCG matrix, a star represents a company
A. with high growth and a strong competitive position in the market.
B. that requires substantial investments to improve its position in the market.
C. with low growth and a strong competitive position in the market.
D. that generates excess revenues and funds other businesses.
E. that will be divested as soon as possible.
Ans: A. with high growth and a strong competitive position in the market.
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Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:
a. price is the most important variable for customers. b. products should be targeted at everybody or the average customer. c. customer wants can be satisfied by integrating activities of the firm. d. good promotion and advertising strategies can save a bad product.
Which one of the following is not one of the cited disadvantages of quality circles?
A. Some circles tend to cause employees to get frustrated more quickly with their jobs, increasing the turnover rate. B. Some circles try to deal with problems outside the members' areas of expertise. C. Some circles lack top management support. D. Some supervisors believe their authority is usurped by the quality circle process.