In persuasive speaking, a fear appeal is the threat that something undesirable will happen if change does not occur
Indicate whether the statement is true or false
true
Communication & Mass Media
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Who is credited with the quote, "You never get a second chance to make a first impression," which comes from an advertisement?
A) P. T. Barnum B) Will Rogers C) Mark Zuckerberg D) Dale Carnegie E) Lou Holtz
Communication & Mass Media
People with certain cognitive preferences may be more inclined to use an alternative pattern, such as the wave, spiral or star
Indicate whether the statement is true or false
Communication & Mass Media