In persuasive speaking, a fear appeal is the threat that something undesirable will happen if change does not occur

Indicate whether the statement is true or false

true

Communication & Mass Media

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Who is credited with the quote, "You never get a second chance to make a first impression," which comes from an advertisement?

A) P. T. Barnum B) Will Rogers C) Mark Zuckerberg D) Dale Carnegie E) Lou Holtz

Communication & Mass Media

People with certain cognitive preferences may be more inclined to use an alternative pattern, such as the wave, spiral or star

Indicate whether the statement is true or false

Communication & Mass Media