To find the throughput time with simultaneous processes, compute the time over all paths and choose the shortest path through the system

The perception that a brand is different and better is called:

A) brand equity B) brand parity C) flanker branding D) the private label advantage

Which of the following does NOT pertain to research?

A) what public relations programs should start with B) a foundation for public relations solutions C) what several four-step processes to solve problems start with D) what budgeting for public relations ends with