What is the relationship between personal selling and the marketing push strategy?
What will be an ideal response?
Generally, a personal selling effort is more important when a firm engages in a push strategy, in which the goal is to "push" the product through the channel of distribution of the retailer so it is available to the consumer.
Business
You might also like to view...
Budgeting requires managers to develop overall business goals and budget for specific actions to achieve the goals
Indicate whether the statement is true or false
Business
Which of the following entities would NOT be offered a blanket health insurance policy?
A) A soccer team B) An airline C) The employees of a factory D) A college
Business