Which of the following is an argument in favor of socially-responsible business practices?
A. Socially-responsible business practices can detract from a company's efforts in developing break-through innovations.
B. Companies that are socially responsible can build a stronger connection with customers.
C. Companies that address social problems may earn lower returns, but this allows it to pay lower taxes.
D. Social responsibility focuses media attention on companies that can be controversial, but any publicity benefits long-term equity.
E. All of the above are arguments that demonstrate how socially-responsible business practices support the long-term viability of a company's core business.
B
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To complement a business's internal financial performance metrics, a business needs a parallel set of external marketing metrics to track its market-based performance
Indicate whether the statement is true or false
Customers in which of the following subsets of consumers take product usage beyond its intended capability, and act as co-inventors?
A) captive customers B) prosumers C) mainstream customers D) spinners E) laggards