Which of the following is FALSE concerning the providing of supporting evidence in a sales message?
a. Few people will believe general statements without the support of factual evidence.
b. Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective.
c. Evidence presented must not only be authentic; it must sound authentic, too.
d. Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver.
B
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Stratified random samples are often confused with which of the following nonprobability sampling techniques?
a. quota b. convenience c. judgment d. snowball e. none of these
A prepaid expense can best be described as an amount
a. paid and currently matched with revenues. b. paid and not currently matched with revenues. c. not paid and currently matched with revenues. d. not paid and not currently matched with revenues.