How did the Mississippi, Believe It! campaign address issues of negative stereotypes with in-state audiences?

What will be an ideal response?

The campaign targeted all those within and outside the state who call Mississippi home. This began as an internal effort, because unless the people of Mississippi feel positive and passionate about their state, it is hard to convince anyone else to feel the same. The intent was to help make the people of Mississippi its best ambassadors. MBI also focused on all fourth-grade students in Mississippi with the message that they can be whatever they want to be in life. The posters act as an example of all those who came from Mississippi and what they have been able to achieve. For some of these students, sitting in classrooms located in the poorest state in the country, that message will resonate for a lifetime. Finally, the agency wanted the campaign to reach those outside of the state who have preconceived, stereotypical, and negative opinions regarding Mississippi.