What are the advantages and disadvantages of podcasting?
What will be an ideal response?
The greatest advantage is that it is a controlled medium. Because the audience is
self-selecting, it is ideal for reaching niche publics. It is also relatively
inexpensive. It is also allows the audience to time-shift and use the medium when
it wants to use it. The disadvantages include the difficulty in measuring the
medium's effectiveness. This is especially true if podcasting is part of an
integrated marketing communications campaign. Because its audiences are selfselecting,
it is difficult to attract publics that are not already engaged in the topic.
You might also like to view...
Identify the four categories of film acting and their purposes within film
Categories of Film Acting
Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
A. tells us what is true and false. B. creates a national togetherness. C. offers us hope for a unified future. D. shapes the ways we think, feel, and act.