Research shows that skeptical listeners are more likely to be persuaded by evidence they are already familiar with than by evidence that is new to them.

Some societies rely on western medicine to cure illness; other societies believe praying is a way to relive pain. This example illustrates differences in:

A. Cultural inner core. B. Cultural activities. C. Cultural institutions. D. None of the above.

Which of the following does your textbook recommend as a way to deal with nervousness in your speeches?

A. Visualize yourself giving a successful speech. B. Choose a topic you care about and prepare thoroughly for the speech. C. Concentrate on communicating with the audience, rather than on your nerves. D. All of these answers are correct. E. Both concentrate on communicating with the audience rather than on your nerves and choose a topic you care about and prepare thoroughly for the speech.