To understand the background of a marketing research problem, the researcher must understand the client's firm and industry

Cross-tabulations can involve examining salesperson performance data by certain sales force characteristics, such as years of experience.

a. true b. false

Which of the following statements is true?

a. The supervisor should maintain only positive documentation about employee performance. b. The supervisor should maintain only negative documentation about employee performance. c. The supervisor should maintain positive, negative, and neutral documentation about employee performance. d. None of the above are true