Explain the basic techniques of organizational development used to implement change
What will be an ideal response?
Management by Objectives (MBO) involves managers and their subordinates working together to set goals, and then striving to attain the goals of the organization. MBO involves four steps: setting goals, developing action plans, implementing the plans, and evaluating results. Survey feedback uses questionnaires and interviews to collect information about issues of concern to an organization, and then uses that information to plan organizational change. This technique has three phases: collecting data, giving feedback, and developing action plans. Appreciative inquiry focuses attention away from an organization's shortcomings and toward its capabilities and potential. Based on the assumption that members of organizations already know the problems they face and will benefit more by focusing on what is possible, this OD technique involves four straightforward steps: discovery, dreaming, designing, and delivering. Action labs involve teams of participants who work off-site to develop and implement new ways of solving organizational problems by focusing on the ineffectiveness of current methods. Quality of work life programs are intended to improve organizational functioning by humanizing the workplace, making it more democratic, and involving employees in the decision-making process. Typical programs include work restructuring and quality circles.
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In sense-of-mission marketing, a company defines its mission in product terms rather than social terms
Indicate whether the statement is true or false
An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the sender of this message is _______
a) Melina Kanakaredes B) Ladies' Home Journal C) readers who redeem the $1-off coupon D) Maybelline E) the target market to which Melina Kanakaredes appeals