Dr. Duckworth has been paid to be in an advertisement to endorse a new brand of anti-inflammatory cream for muscle aches. For this type of ad, Dr. Duckworth is which type of endorser?

When you're writing a report, you can adapt to your intended audience by

A) avoiding the "you" attitude. B) using technical jargon. C) using a format consistent with all other communications. D) using an informal style and tone. E) being sensitive to the audience's needs.

To the extent that a company can differentiate and position itself as providing superior customer value, it gains competitive advantage

Indicate whether the statement is true or false