P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming
Allison suggests that P&G develops its own family-friendly programming, assuming the total financial responsibility for producing the program and providing the accompanying commercials. What form of television advertising would P&G be undertaking?
A) sponsorship
B) participations
C) spot announcements
D) on-network syndication
E) specialty television
A
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Zetom Company receives a bill from one of its suppliers for services received and will pay the supplier next month. How does the receipt of the bill from the supplier affect the accounting equation of Zetom?
A) assets and equity decrease B) liabilities increase and equity decreases C) assets and liabilities increase D) liabilities and equity increase
For Starbucks and other companies whose business models include a service component, it is not recommended that they use one of the following methods for going global
A) joint ventures B) licensing C) 100-percent ownership D) exporting E) franchising