Sandy is trying to decide which new soft drink to try. She decides to try "Bliss Mist" because it has a prettier bottle and the theme song is running through her head. Sandy is using the ________ heuristic to make her decision

a. availability
b. "length equals strength"
c. "How do I feel about it?"
d. anchoring and adjustment

Answer: C

Psychology

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Suppose that some female and male high school teachers are discussing marriage in the lounge. Assuming that these people are representative of their genders—and their self-reports are honest—what would we be likely to find?

a. The women would be happier with their marriages than the men. b. Those who had been married about 15 to 25 years would be the happiest, no matter whether they are men or women. c. Newlyweds would be the least happy, no matter whether they are men or women. d. The women whose children had left home would be somewhat happier than those whose children still live at home.

Psychology

Professor Warren calculated the mean, median, and mode of the scores made on the midterm exam. These descriptive statistics are known as

a. inferential statistics. b. measures of central tendency. c. measures of variability. d. graphical statistics.

Psychology