The solving of promotional and product problems guarantees global marketing success
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
The solving of promotional and product problems does not guarantee global marketing success. The product must still get adequate distribution.
Business
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Time value of money analysis should be applied in capital budgeting decisions.
a. true b. false
Business
The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________
A) culture and ethnicity B) credibility and attractiveness C) credibility and recency D) attractiveness and recency
Business