The NYSE uses a designated-order turnaround computer system (SuperDOT) that matches buyers and sellers so that trades can be executed within seconds, with buyers and sellers getting the best available price

In business, stakeholders is defined as

A. Only the people that purchase goods or services from a business. B. Just the vendors that sells to the business. C. All the people who stand to gain or lose by the policies and activities of a business. D. Only the employees that are effected by the policies of a business.

Marketers can trigger the ________ to activate the purchase process (ex: making the need more relevant or Highlighting the shortcoming of competing products)

Fill in the blank(s) with the appropriate word(s).