For those in the electronic and digital media industries, a number of metrics can be used as discussed in earlier chapters such as ________
a. ratings and audience penetration
b. cash flow
c. financial performance
d. (a), (b), and (c)
e. none of the above
d.
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Which of the following is an example of a central idea?
A. "My two major points are about the school bond issue." B. "There are two reasons why we should vote for the school bond issue on November 2nd." C. "The school bond issue is important." D. "I am a member of the school bond issue committee."
Rex is creating a handout for his speech. On the handout he provides the email
address of his listeners' state representative, along with a sample message they might send the representative about a particular bill. When should Rex distribute the handout? A) Prior to beginning the speech, so it will be ready at hand. B) Have volunteers distribute it as he begins the speech. C) Distribute it, himself—as an attention-getter—while he begins his speech. D) At the end of his speech, while he is encouraging them to act.