Non-digital media provides marketers and consumers with opportunities for much greater individualization than digital media

In a buying center, the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____

a. decider b. purchaser c. gatekeeper d. influencer

A type of transaction is which a company accumulates in equity gains or losses on the futures contract as part of other comprehensive income until the period in which it sells the inventory, thereby affecting earnings.

(a) documentation (b) option premium (c) anticipated transaction (d) risk management