The organized network that moves a product from the producer to the customer is known as the ________
A) marketing elasticity
B) distribution channel
C) captured value
D) promotion
E) marketing mix
Answer: B
Explanation: Distribution is the third marketing-mix element. It covers the organized network of firms and systems that move goods and services from the producer to the customer. This network is also known as marketing channels, marketing intermediaries, or distribution channels.
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Which illustrates the technique of substitution
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