Identify two postpurchase evaluation metrics that may be used in the B2B buying process
What will be an ideal response?
Postpurchase evaluation metrics include satisfaction, quality, customer engagement, purchase intentions, and promptness and effectiveness of problem resolution.
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Calculate the current ratio using the following information: (Round your answer to two decimals
) Cash $6,000 Accounts Receivable 1,300 Prepaid Rent 1,100 Land 20,000 Equipment 6,000 Accumulated Depreciation 1,000 Accounts Payable 5,000 Salaries Payable 1,000 Notes Payable-long term 8,000 A) 1.40 B) 1.68 C) 1.44 D) 1.22
Gap analysis can be used by companies to gain synergy among countries. Which of the following is a benefit of this synergy?
A) It allows companies to determine the allocation of marketing budgets among countries. B) It can be used to prevent sales via the gray market. C) By seeing the combined market potential among several countries, companies can determine whether there is sufficient demand to justify new product development costs. D) By analyzing the distribution gap, companies can better determine whether to handle other companies' imported products along with their own.