When wording a specific purpose statement, you should use words that refer to observable or measurable behavior

Marshall McLuhan is best remembered for which concept?

a. Advertising fulfills an economic function. b. The medium is the message. c. Television is too violent. d. Children are greatly influenced by the movies they see.

You are not successful in an after-dinner speech unless the audience responds

with raucous laughter. Indicate whether the statement is true or false.