Discuss the advantages of online focus groups

What will be an ideal response?

People all over the country and the world can participate and the client can observe the group from the convenience of the home or office. Geographical constraints are removed and time constraints are lessened. You have the unique opportunity to contact group participants again at a later date, to revisit issues, or introduce them to modifications in material presented in the original focus group. The Internet enables the researcher to reach segments that are usually hard to survey: doctors, lawyers, professionals, working mothers, and others who lead busy lives and are not interested in taking part in traditional focus groups. Moderators may also be able to carry on side conversations with individual respondents, probing deeper into interesting areas. Because there is no travel videotaping, or facilities to arrange, the cost is much lower than for traditional focus groups.

Business

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What are cliques? How can two cliques be related?

What will be an ideal response?

Business

Which of the following is a characteristic of the Public Company Accounting Oversight Board?

A) It regulates all firms providing financial services. B) It is a six-member board with legislative and disciplinary power. C) A majority of the board is dependent on publicly held accounting companies. D) The board is funded by publicly held companies overseen by the Securities and Exchange Commission.

Business