Ending your presentation with the technique you used to begin it

is called

a. the bookends method.
b. the bookmarks method.
c. the cataloging method.
d. the reverse-introduction method.
e. the reaching-out/reaching-in method.

a

Communication & Mass Media

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USA Today was a ground-breaking newspaper for all of the following reasons EXCEPT

A) color photos and lots of graphics were introduced. B) it broke the long tradition of newspapers being local or regionally-oriented. C) its circulation relied primarily on subscriptions and not single-copy sales. D) stories tried to be lively and upbeat rather than gloomy and depressing.

Communication & Mass Media

Michael is campaigning for Student Body President. He knows that his opponent, who will speak right after Michael does, will tell the audience that Michael does not have enough experience to make a good president

Michael decides to admit that he doesn't have much experience, but point out that he does have the best grades, the best record of volunteer activism, and the best ideas. He will claim that these are more important for a president than experience is. By preparing the students ahead to time to resist his opponent's argument, Michael is demonstrating the principle of A) resistance. B) selective exposure. C) inoculation. D) manipulation. E) coercion.

Communication & Mass Media