Which of the following is the fastest growing segment of media revenues?

Which of the ways below is not a way in which preference data might be obtained?

A) asking respondents to rank brands from the most preferred to the least preferred B) asking respondents to rate all possible pairs of brands in terms of similarity on a Likert scale C) asking respondents to make paired comparisons and indicate which brand in a pair they prefer D) asking respondents for preference ratings for the various brands

Market share theory is used by courts when ________

A) a defendant is not engaged in the business of selling the type of product that caused harm to the plaintiff B) a defendant manufactures many different variations of the same type of product C) many manufacturers produced the same product that caused harm to the plaintiff D) the entire market share of a product belongs to one manufacturer