What is the name for the book genre that includes encyclopedias, dictionaries and atlases?
A) trade books
B) textbooks
C) pulp fiction
D) reference books
Answer: D
Communication & Mass Media
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Relational maintenance is a vital component of relational success.
a. true b. false
Communication & Mass Media
Arthur Page asserted the importance of public relations by insisting that he have a voice in AT&T policy-making before accepting the title of vice president for public relations
Indicate whether this statement is true or false.
Communication & Mass Media