What is the name for the book genre that includes encyclopedias, dictionaries and atlases?

A) trade books
B) textbooks
C) pulp fiction
D) reference books

Answer: D

Communication & Mass Media

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Relational maintenance is a vital component of relational success.

a. true b. false

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Arthur Page asserted the importance of public relations by insisting that he have a voice in AT&T policy-making before accepting the title of vice president for public relations

Indicate whether this statement is true or false.

Communication & Mass Media