Understanding how business communication is taught in other countries is helpful when communicating interculturally

A firm that is plagued with overcapacity, intense competition, or changing wants would do better if it pursues ________ as its major objective

A) market skimming B) product-quality leadership C) survival D) profit maximization E) market penetration

Which of the following modes of entry into a foreign market involves the maximum commitment and risk?

A) franchising B) direct investment C) joint ventures D) licensing E) direct exporting