A differentiation strategy ________
A) usually focuses on price
B) must focus on price
C) can focus on a brand image
D) can focus on value, but not service
Answer: C
Explanation: A company with a differentiation strategy tries to make its products and services distinct and different, so price would not typically be part of the approach. Service can function as something that differentiates the company, so the choice indicating "focus on value, but not service" cannot be a correct response. Surprisingly, brand image can be the determining factor for a differentiation strategy. Though hard to establish, once it exists, a unique and special brand name can distinguish a company from all of its competitors.
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