Discuss the importance of public relations in developing a brand

What will be an ideal response?

As a leading discipline in strategic communication, public relations creates the brand, while
advertising supports the brand. Public relations professionals understand audiences in multilayered
ways that go beyond the basic role of consumers, and can therefore influence them through multiple
messages and channels. Brand development is also impacted by public and social policy issues, which
public relations is in a strong position to influence. Best of all, public relations can deliver this for a
surprisingly small share of the overall campaign budget.