In a brief essay, you are to explain how a local cable television and Internet provider could make use of social media. What should their goals for using social media be? How can they use social media to improve their public relations?

What will be an ideal response?

Social media should be used to promote interaction with your publics rather than just sending marketing messages out. Social media are also an opportunity for you to listen to what your customers are saying about you. A smart cable/Internet company will watch social media for service complaints and will use social media to respond to those complaints.