Identify and describe the four value stages of the brand value chain
What will be an ideal response?
The brand value creation process begins when the firm invests in a marketing program targeting actual or potential customers. Next, customers' mindsets are assumed to change as a result of the marketing program. This change affects the way the brand performs in the marketplace through the collective impact of individual customers deciding how much to purchase and when, how much they'll pay, and so on. Finally, the investment community considers market performance and other factors such as replacement cost and purchase price in acquisitions to arrive at an assessment of shareholder value in general and the value of a brand in particular.
You might also like to view...
A qualified plan is one that meets:
A. requirements under the Internal Revenue Code for advantageous tax treatment. B. minimum funding requirements. C. ERISA requirements for plan amendments. D. ERISA requirements for participation and vesting.
________ pricing involves raising prices incrementally to the point where the best combination of volume and margin is achieved during the mature stage of the product life-cycle
A) Low-cost-leader B) Penetration C) Harvest D) Reduce-focus E) Skim