Identify the major reasons why new product failures occur

What will be an ideal response?

The text mentions the following reasons for the failure of new products:
? ignored or misinterpreted market research
? overestimates of market size
? high cost of development
? poor design or ineffectual performance
? incorrect positioning, advertising, or price
? insufficient distribution support
? competitors who fight back hard
? inadequate return on investment (ROI) or payback
Students may think of other reasons.