You are arguing with your cousin and becoming frustrated because she does not seem to understand what you are saying. Instead of saying, "You are not listening to me," you state, "I don't think I'm being clear." You have used what principle of effective use of language?

In dealing with the public in a conflict, public relations professionals should

A) recognize them as a legitimate partner in the process. B) stamp out negative opinion before it gets started. C) do nothing; public opinion has already been formed. D) Remember that the news media comes first. E) minimize risk above all.

The challenge, one of the most common techniques used in the conclusion of a speech, reinforces your ideas and reminds the audience of your most important points. It is especially important when the speech is complex or rather long

Indicate whether the statement is true or false.