Describe with an example how social media listening helps organizations improve business processes
What will be an ideal response?
Social media listening is collecting and responding to customer-generated content that is either positive or negative. The objectives of listening are to improve customer service, promotions, or other business processes. Example: Some hospitals use Facebook, Twitter, YouTube and Pinterest to create opportunities for its patients to communicate with each other about common illnesses, treatments and medicines. By creating these platforms, the hospital builds brand recognition and also has the opportunity to listen to patients candidly discussing their treatments, reactions, and frustrations.
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A business's return on sales is ________
A) sales divided by net marketing contribution B) net marketing contribution multiplied by sales C) net marketing contribution divided by sales D) net profit multiplied by sales E) net profit divided by sales multiplied by 100%
What accounting method gives retailers a tax advantage when inventory values are rising?
a. cost method of accounting b. retail method of accounting c. LIFO d. FIFO