Robbi is to try to persuade local business leaders to contribute to Toys for Tots. He

asks you to critique his speech as he practices.

In the speech, Robbi cites statistics,
reminding listeners of how many jobs had recently been lost in the community and how
the number of those living below the poverty level had increased. He notes that many
cannot afford the basic necessities, let alone gifts for Christmas. As he concludes, Robbi
recalls how he had felt one Christmas, as a child, when all his parents could afford to get
him was a new belt from the dollar store. He asks listeners to imagine children in their
own community watching commercial after commercial of gifts going to good kids while
they receive none. How would you evaluate Robbi's use of emotional appeal as he ends
the speech?
A) He has made a self-interested appeal, traceable to his childhood.
B) He has enlisted a demagogic tactic to try to influence listeners.
C) His emotional appeal is ethical and could be a powerful motivator.
D) His emotional appeal is ethical but should be avoided to establish objectivity.

C

Communication & Mass Media

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Communication & Mass Media