What is psychological analysis? What types of information can be provided to the speaker using this type of analysis?

What will be an ideal response?

- Psychological analysis is the collection of data on audience members' values, attitudes, and beliefs. A psychological analysis seeks to determine how the audience will react to the speaker, the speaker's topic, and the surroundings in which the speech is presented.
- A psychological analysis helps the speaker be aware of what motivates listeners to attend to the message of a particular speech. The size of the audience; the physical setting for the presentation; the knowledge level of the audience; and the attitude of the audience toward the speaker, the topic, and the situation all play vital roles in the planning, development, and delivery of a speech.

Communication & Mass Media

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When Bill speaks he uses direct and precise language. He relies mostly on verbal communication. Bill comes from a:

a. high context orientation b. low context orientation c. large-power distance orientation d. small-power distance orientation

Communication & Mass Media

Derived credibility is an audience's view of a speaker's intelligence, expertise, and knowledge of a subject

Indicate whether the statement is true or false

Communication & Mass Media