Marketing expenses are investments because:
a. brand building, advertising, and many public relations activities are designed to build long term value
b. marketing costs are a substantial part of the total cost
c. marketing keeps the company going
d. none of the above
a
Business
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___________: Moderate involvement, moderate time, moderate cost, internal info search, few alternatives
Fill in the blank(s) with the appropriate word(s).
Business
If the customer is aware of the problem and the salesperson sells a product that can solve the problem, the salesperson should:
A) recommend another source B) ask more probing questions C) end the sales call and ask for a future meeting D) recommend the solution immediately E) define the problem and recommend multiple options
Business