A major difference between public relations and marketing or advertising is that ________
A) marketing and advertising promote an organization
B) public relations promotes an entire organization, including its people, products, and services
C) marketing and advertising promote an organization's individuals rather than its products or services
D) public relations promotes only a product or a service
B
You might also like to view...
When The Home Depot introduced its Expo Design retailing concept, it spent several billion dollars on advertising and other promotions and successfully boosted its market share. As an advertising consultant, what would you advise The Home Depot to do?
a. shift the budget dollars from advertising to sales promotion and personal selling due to a change in the product life-cycle stage b. focus on maintaining market share and spend proportionately less on advertising because additional expenditures would reap diminishing benefits c. maintain the current advertising budget and continue to focus on brand awareness and market share gains d. slowly increase the amount spent on advertising and promotion to offset competitive advertisements
Experts say that taking a global approach to safety opens up a wealth of opportunities to improve performance
Indicate whether this statement is true or false.