Is/are the total of a station’s ratings during two or more dayparts and estimate the size of the gross audience

Fill in the blank(s) with the appropriate word(s).

Gross rating points

Communication & Mass Media

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The ___________theory explains that people pay more attention to and remember that is presented first

and last. A. Speech B. Cognitive Dissonance C. Primary/Recency D. Social Exchange

Communication & Mass Media

Nonverbal communication expressions of the overall dominant European-American culture heritage in the United States today is reflected __________

a. in a statue of Benjamin Franklin in front of the town library b. in a portrait of George Washington in a grade school classroom c. in a banner featuring a gay pride symbol displayed in a storefront window d. a and b e. a, b, and c

Communication & Mass Media