Personalization matches services, products, and advertising content with large groups of customer segments

Which of the following statements is true about most Western societies?

A. In Western societies social groups, rather than individuals, are the basic building blocks of social organization. B. The value systems of many Western societies emphasize individual achievement. C. In Western societies, the social standing of individuals is merely a function of who they work for. D. The emphasis on individuals in Western societies has led to a low level of entrepreneurial activity. E. It is easier to build and manage teams within organizations in Western societies.

The expected net present value of Project A if the outcomes are equally probable and the project has five-year life is ________. (See Table 11.6)

A) -$1,045 B) $17,910 C) $36,865 D) $93,730