People's psychological dissonance is reduced through the selective processes, one of which is ________, the process in which people attend to only those messages that are consistent with their preexisting attitudes and beliefs.

A. selective perception
B. selective retention
C. selective exposure
D. selective counterveillance

Answer: C

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

When a proposition in a persuasive speech focuses on having the listeners judge the worth or importance of something, it is a proposition of

a. fact. b. value. c. policy. d. action.

Communication & Mass Media