If an entrepreneur uses heavy promotion during peak selling seasons with no advertising during slow times, this is referred to as
a. pulsing.
b. maintenance advertising.
c. reminders.
d. flighting.
d
You might also like to view...
The critical factor "Personnel" is related to which of the following critical factors in distinguishing agile methods from traditional systems development?
A) Well matched to small products and teams B) Untested on safety-critical products C) Requires continuous presence of a critical mass of scarce experts D) Thrives in a culture where people feel comfortable and empowered by having many degrees of freedom
A hospital had capitation agreements with several health maintenance organizations to provide services. The hospital received $12 million of capitation fees for the year
The hospital also calculated that: (a) its costs to provide these services were $11.8 million; and (b) the value of these services at established billing rates were $16 million. How should the hospital report this information on the face of its financial statements? a. report $200,000 as a separate item of revenue, labeled net premium revenue. b. add $16 million to Net patient service revenue, and deduct $4 million in a separate item labeled Adjustment for capitation premiums. c. report Premium revenue of $12 million as a separate item of revenue, and report cost of serving HMO patients of $11.8 million as a separate item of expense. d. report premium revenue of $12 million as a separate item of revenue, if significant.