Which of the following statements is not an advantage of online focus groups?
A) The researcher can reach segments that are usually hard to survey.
B) Researchers can re-contact group participants at a later date.
C) The cost of the online focus group is much less.
D) Only people that have and know how to use a computer can participate.
D
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The sales performance model suggests that personal, organizational and environmental variables influence sales performance directly and:
A. Through organizational citizenship behavior B. Competitive pressure from alternative suppliers C. By influencing other performance determinants such as role perceptions and motivation D. Through advertising incentives used to recruit salespeople E. All of the above
Which of the following is a current business trend?
A) eliminating the marketing function B) integrating marketing with other business functions C) for-profit businesses becoming not-for-profit businesses D) fewer CEOs having experience in marketing E) isolating marketing from other business functions