Heliem Corp. uses the balanced scorecard technique to achieve its long term objectives. Managers of Heliem came to know that all the balanced scorecards objectives were achieved other than financial perspective measures for the previous period

While the learning and growth and internal business processes perspective measures were achieved with relative ease, Heliem had to strive extremely hard to achieve customer oriented measures. The company had failed miserably in achieving its financial measures.
Using the given information, evaluate the strategy of Heliem and its implementation.

Answer: Heliem failed miserably in achieving its financial measures. It also had to strive extremely hard to achieve customer oriented measures. This means that there were problems with the set strategies. It could be that the management had failed to identify the correct causal links between various perspectives or the measures set were too difficult to achieve. Heliem met its targets on the two perspectives that are more internally focused: learning and growth and internal business processes. This implies that it had no problems in strategy implementation. Heliem's managers can conclude that they did a good job in implementation, as the various internal nonfinancial measures it targeted improved, but that its strategy was faulty because there was no effect on customers or on long-run financial performance and value creation. Management should reevaluate the strategy and the factors that drive it.