The CEO takes the management team out to lunch every year on the date of the company founder's birthday. This practice is part of a ritual that helps to celebrate important occasions in the organization's life
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Rites and rituals are the activities and ceremonies, planned and unplanned, that celebrate important occasions and accomplishments in the organization's life.
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In building brand equity, marketers should be "media neutral" and evaluate all communication options on effectiveness and efficiency
Indicate whether the statement is true or false
A Merrill Lynch note structure called a liquid yield option note (LYON) is a zero-coupon instrument that is convertible into the common stock of the issuer. The conversion ratio is fixed for the entire life of the note
If investors wish to convert to the shares of the issuer, they must exchange the LYON for the stock. As a result, the conversion price increases over time. Why?