Which of the following is the most accurate statement about advertising?
a. People's beliefs about the power of different kinds of advertising are backward. They don't think they are influenced much by regular advertising when they probably are, and they believe they are influenced by subliminal advertising when they probably are not.
b. People's beliefs about how much they are influenced by advertising are generally accurate.
c. Most people know that subliminal messages in audiotapes don't really work.
d. Most advertisements work by conveying a lot of information about the product they are trying to sell.
Answer: A
Psychology