Which of the following promotion tools involves building up a positive corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising
D
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Upon reading a business plan, all of the following should be apparent, EXCEPT:
A. who the customer is B. why the business will be successful in reaching these customers C. how the business will reach venture capitalist D. what it will take (in terms of resources) to get the job done E. why someone would believe in the management team
Which of the following is true of the Magnuson-Moss Warranty Act?
A) It requires all warrantors to make express written warranties. B) It obligates all warrantors to make disclaimer warranties for their products. C) It authorizes warrantors to establish an informal dispute-resolution procedure. D) Implied warranties are voidable under this Act.