Which of the following is an online tool designed to engage customers and move them closer to a direct purchase or other marketing outcome?
A) direct mail
B) infomercial
C) printed catalogue
D) branded community Web site
E) marketing Web site
E
Business
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People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping
A) Makers B) Preservers C) Escapers D) Changers E) Developers
Business
Cox and Snell R square and Nagelkerke R2 are measures of model fit used in ________
A) logistic regression B) OLS regression C) the binary logit model D) Both A and C are correct.
Business